Meet the Owner: Susan Lo

At the heart of In Bloom Florist is Susan Lo, a serial entrepreneur with a visionary spirit and an unyielding commitment to excellence. Born into a family of resilient business owners, Susan grew up surrounded by the values of hard work, perseverance, and the belief that success is built on passion and purpose. From an early age, she understood that businesses aren't just about products, they are about people, experiences, and the lasting impact they create.

When Susan took ownership of In Bloom Florist, she recognized the immense potential within the company, a legacy that deserved not only to be preserved but elevated. While flowers have always been at the heart of In Bloom, she saw an opportunity to take the brand beyond its roots, shaping it into a powerhouse that sets new standards in creativity, service, and innovation.

With a sharp focus on vision and strategy, Susan has set a new course for the business, fostering a culture of passion, excellence, and forward-thinking innovation. Under her ownership, In Bloom Florist has evolved into more than just a florist, it is a brand that dominates its market, exceeding customer expectations and setting new industry benchmarks.

But Susan understands that no vision succeeds without the right team. Under her ownership, she unveiled a team that refined operations, elevating efficiency, creativity, and service to new heights. By reigniting the company's energy and sharpening its execution, she has positioned In Bloom Florist as a leader in the industry, where creativity thrives, service is unmatched, and customers experience something truly special.

Yet, her ambitions don't stop there. Susan is dedicated to expansion, ensuring that the In Bloom brand continues to reach new communities and territories. She is also passionate about forming meaningful collaborations with other local businesses, strengthening Orlando's creative and retail landscape through strategic partnerships.

Through it all, Susan remains committed to what matters most is the people. The customers who trust In Bloom Florist with their most important moments, the employees who bring passion and artistry to their craft, and the community that continues to embrace and support the brand. For Susan, flowers are more than a business, they are a language of love, celebration, and connection. And as In Bloom Florist continues to flourish, she is determined to ensure its roots remain strong, its impact continues to grow, and its story, one of dedication, beauty, and community continues to be written with every bloom.